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Radio advertising is one of the most effective forms of advertising available. However, the cost of reaching a targeted audience will vary depending on how long the ad is, what time the ad plays and what day of the week it is played. How does each of these factors impact on how much a person or company will pay to advertise on the radio?

Believe it or not, an analysis of Google’s global monthly search volume shows that “When is Mother’s Day” is the single most searched “when” phrase in the world.

Using radio is a popular advertising choice for organisations within the healthcare or medical industry, and for good reason!
Hospitals, pharmaceutical companies, medical centres and dental clinics have proven success in taking advantage of the unique benefits of radio for their healthcare advertising campaigns

Love, flowers, romance…and marketing results. Ok, probably not what your partner cares about, but if you’re in advertising you might be interestedto know that Valentine’s Day radio advertising could be one of your best marketing decisions in 2019.

There are over 20 commercial radio stations in Melbourne. So how do you know which is best for your radio advertising campaign?

Is radio advertising in the build-up to Christmas a good idea? Absolutely!
These days, radio is still one of the most cost-effective ways to advertise and should be a key part of your marketing strategy in the lead up to Christmas.

It’s official. Radio has a huge influence on how often we eat out.
According to the latest Finding Consumer Trends Report, one out of two radio listeners dine out at least once a week, while 30 percent are dining out more frequently than before. Basically, it has revealed how much radio influences a listener’s dining habits.

You probably already realize that the larger the audience a radio station has, the higher the cost of radio advertising on that station.
That's certainly true but almost as important is to realize that the cost of a radio  ad has a lot to do with the time of the day that its played.

Radio advertising in January is a great idea because there's always good deals available from the radio stations.

Do you need to get some information together on radio advertising rates? If so, here's the 4 most important factors that affect the rates you pay for radio advertising.