Blog Category - Radio Advertising Costs

The cost of radio ads are strongly influenced by the type of radio campaign you run.
There are 3 main types of radio ad campaigns - Recorded Ads, Live Reads and Advertorials.

Radio advertising is one of the most effective forms of advertising available. However, the cost of reaching a targeted audience will vary depending on how long the ad is, what time the ad plays and what day of the week it is played. How does each of these factors impact on how much a person or company will pay to advertise on the radio?

You probably already realize that the larger the audience a radio station has, the higher the cost of radio advertising on that station.
That's certainly true but almost as important is to realize that the cost of a radio  ad has a lot to do with the time of the day that its played.

Do you need to get some information together on radio advertising rates? If so, here's the 4 most important factors that affect the rates you pay for radio advertising.