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Outlined below are a couple of the most common and expensive mistakes made by Sydney businesses when considering radio advertising, without a proper understanding of radio ratings and how they work.

With the explosion of smartphones, more and more people carry their music with them everywhere. But what has also happened is that Apple (and others) introduced podcasting - the ability for radio shows to be recorded, saved and automatically updated into peoples portable music devices so they can catch their particular program at a time that is convenient to them, rather than the original broadcast time slot.

Father's Day is an opportunity once a year to thank Dad for all that he does. So if you have a product or service that suits all fathers, a radio advertising campaign that runs in the lead up to the first Sunday in September could be one of your best marketing decisions in 2020.

According to the Portland Radio Group, the number one reason for radio advertising failure is lack of a clear objective.
Meaning, like most marketing efforts, having a clear and precise understanding of who you are targeting and what you are trying to achieve is a criticalfoundation for success when advertising on radio.

As well as the 3 radio stations based on the Gold Coast (SEA FM, GOLD FM and HOT TOMATO), there are also a number of other stations that reach or overlap with the official Gold Coast radio region. So how do you know which is best for your radio advertising campaign?

I truly believe radio advertising is a very effective way to increase your sales  - here's my 10 Golden Benefits of Radio Advertising.

The cost of radio ads are strongly influenced by the type of radio campaign you run.
There are 3 main types of radio ad campaigns - Recorded Ads, Live Reads and Advertorials.

If money wasn’t an issue, you’d schedule your radio commercials every week of every year. That’s a luxury even the big boys can’t afford. Considering it’s said 50% or more of all advertising is wasted, it would be a costly luxury as well.

Have you been hearing ads on the radio from some of the largest retailers about the tax advantages of purchasing products from them before the end of the financial year?

Radio advertising is a powerful and effective marketing tool for your online business — in fact every week over 90% of Australians listen to the radio at some point during their day and better still, one in four people are online while listening to the radio.